Playtika finalizes Innplay Labs acquisition
Playtika has acquired Israeli mobile gaming studio Innplay Labs, just two weeks after reaching an agreement. Earlier this month, Playtika agreed to acquire Innplay...
Capcom expects sales of its games in India to grow 20 times within 10 years
According to Bloomberg, Capcom wants to significantly increase its presence in India over the next ten years. In an interview with Bloomberg, the company’s...
Unity has apologized to the community and redesigned its new monetization system
In an effort to address concerns raised by its community, Unity has issued a public apology and outlined new policy changes regarding its runtime fees. The company...
Activision Blizzard shares rose after the UK pre-approved the deal with Microsoft
The UK’s Competition and Markets Authority (CMA) has tentatively announced that it no longer considers the deal between Microsoft and Activision Blizzard...
Standing Strong with Indies: Three New Initiatives from Tenjin
Today, we are proud to introduce a series of initiatives that are specifically designed to provide crucial support to indie game developers during these trying...
Microsoft’s leaked documents and Phil Spencer’s reaction
The documents have now disappeared from the Northern California District Court website. There they appeared, most likely, accidentally, as papers attached to...
Unity’s share price fell by almost 8% during the day
Unity shares fell 7.92% to $33.45 apiece. This is the biggest daily decline for the company in September. Formally, the stock was down 9% on the afternoon of...
Unity’s New Fee Policy and Its Implications for Game Developers
The mobile game industry has been abuzz in recent weeks after Unity announced changes to its runtime fee policy. The move, which has incensed developers and...
In 5-10 years, more than half of games will be made with the help of AI
The American consulting company Bain & Company has conducted a study on the use of generative AI in game development. For this purpose, it surveyed 25 top...
Unity says it won’t charge for app reinstallations
Unity said in a comment to Axios last night that developers would have to pay a fee for each app installation – if a player downloads the same game twice,...
Ad creatives analysis with Mobile Game Doctor: why it’s important and how to do it
In this article, AppMagic explores the topic of ad creatives analysis, a step of the creation process frequently mishandled, leading to drained budgets and disappointing...
Epic Games Store doesn’t ban games for using new technology
Tim Sweeney does not mind that the Epic Games Store (EGS) releases games created with the help of artificial intelligence. This head of Epic Games said in a comment...
BIDSTACK & VENATUS SIGN COMMERCIAL PARTNERSHIP FOR IN-GAME ADVERTISING
Bidstack, the in-game advertising and video game monetisation platform, and Venatus, the leading publisher monetisation and advertising platform for gaming...
Homa appoints Henry Lowenfels as its new President and Chief Business Officer
Homa, the world’s leading mobile game publisher, is pleased to announce the appointment of Henry Lowenfels as its new President and Chief Business Officer...
Sunday achieved 13,799,377 players
In the dynamic world of gaming, few companies manage to carve a niche as impressive as Sunday. This July, the company achieved an astounding milestone, welcoming...
Room 8 Group and Zibra AI starts a partnership
Game development specialist Room 8 Group and Zibra AI, a Ukrainian deep-tech specialist, announces a new partnership. Together, they plan to create innovations...
Play Ventures has raised at least $78 million to invest in gaming companies
According to VentureBeat, Play Ventures, a venture capital fund specializing in-game services and start-up game developers, has raised a new round of funding....
