Nefta announces the launch of its future-proofed adtech network, which delivers on the promise of monetising first-party data for more personalised advertising to iOS users who opt out of ATT.

Nefta, the mobile games industry ad tech focused on user acquisition and ad monetization on iOS – and the first developed for a privacy-focused world – today opens its beta program to select developers and publishers. The new platform, revealed at Pocket Gamer Connects in London, is designed to bring developers superior IAA revenue from opted-out iOS users.

Additionally, Nefta’s next-generation ad platform, powered by machine learning, combines premium first-party data monetization with unique data insights, enabling a better understanding of a game’s players.

In the beta program, Nefta will take a white-glove approach with its clients to ensure each games studio gets the most out of the platform in the most customized way. Each new developer that comes onto the program has a dedicated Nefta team that carefully customizes the set-up process, which, once successfully implemented, self-iterates.

Our platform overcomes the constraints so many face with ATT – and with our tech we deliver unique data insights based on analysing mapped behavioural data and proprietary signals. We work closely with our pre-selected partners to get them onboard, providing support and guidance every step of the way.

Soon we’ll be selecting games developers to work with us for the launch of our beta programme, and during PGC London we invite developers to sign-up to join our waitlist. We’re very excited to be at PGC London to bring our real commercial solution, to real developers, right now.

Geeshan Willink, Nefta CEO
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