Sensor Tower is set to acquire Data.ai to consolidate the mobile intelligence industry, and become a dominant force that can provide competitive insights into the app economy.

Sensor Tower and Data.ai help businesses and developers gain insight into how mobile apps perform — offering estimates on downloads, active users, in-app revenue, and traction within specific demographic and competition benchmarks.

Sensor Tower has confirmed that the acquired platform’s standard services will remain available as standalone offerings for now, with no additional consumer-focused changes planned.

We have long admired Data.ai’s stellar product and high-quality team. The acquisition will allow Sensor Tower to broaden its audience and expand its best-in-class offerings to any company that participates in the digital economy – helping bridge the gap between companies and consumers.

Sensor Tower CEO Oliver Yeh

Sensor Tower has recently announced a deal, but the financial terms have not been disclosed. The deal was made possible through credit-based financing provided by Bain Capital and Riverwood Capital. Additionally, Sensor Tower has received an undisclosed amount of investment from Paramark Ventures. It’s worth noting that Data.ai had an annual recurring revenue of $100 million.

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