Ad creatives analysis with Mobile Game Doctor: why it’s important and how to do it

In this article, AppMagic explores the topic of ad creatives analysis, a step of the creation process frequently mishandled, leading to drained budgets and disappointing...

BIDSTACK & VENATUS SIGN COMMERCIAL PARTNERSHIP FOR IN-GAME ADVERTISING

Bidstack, the in-game advertising and video game monetisation platform, and Venatus, the leading publisher monetisation and advertising platform for gaming...

Check Your Advertising Videos First to Save Costs!

When reviewing game advertising videos, do you know which data is associated with game installation? It’s the Cost Per Install (CPI). CPI refers to the...

Anzu raises $48M in Series B funding

Anzu raises $48 million investment during Series B funding. The round was led by media, sport and entertainment company Emmis Corporation, with other participants...

Transformation of mobile hyper-casual games into a hybrid-casual

The transformation of mobile hyper-casual games into a hybrid-casual genre is already much debated, even though some developers are already actively testing the...

GameRefinery analysis: best time to request permission from users for ATT

Apple recently introduced App Tracking Transparency, leading many developers to wonder when push notifications would be most effective. GameRefinery analysis...

How to deal with slow promotion of your mobile game

The situation in the mobile market changes from year to year. In the past, all you had to do was create an app and watch players take an interest in it themselves,...

About monetisation strategies in mobile games

It is impossible to imagine modern gamedev without monetising certain games. Thanks to the fierce competition on the market, developers and marketers are creating...

Remarketing in the privacy era

Is rich user segmentation still important in 2023? How can marketers improve it using AI? What is remarketing in the privacy era generally? Appsflyer will help...

Audiomob partners with Digital Media Service to expand into MENA

Audiomob partners with Digital Media Service, which aims to leverage the expertise and capabilities of both companies to expand its influence in the MENA market....

About monetisation in free-to-play mobile games

The market for mobile gaming is growing and developing relentlessly, and in the next few years it will be even more competitive for PC and consoles. It has a...

Entravision acquired BCNMonetize

Entravision acquired BCNMonetize, a global mobile app marketing company headquartered in Barcelona. A side note: Xsolla and YouAppi partners to support game developers...

Xsolla and YouAppi partners to support game developers

Xsolla and YouAppi are launching a full partnership that will address the specific needs of the gaming market by offering retargeting campaigns that help developers...

User acquisition as a new frontier in game development

Mobile F2P is still alive – and nothing will change that. The mobile gaming market has changed dramatically, and to stay on top of it, you have to resort...

Mobile app marketing trends: SocialPeta report

SocialPeta has published a new report reviewing mobile app marketing trends as of early 2023. Almost 93% of advertisers used new marketing creatives in the first...

App Radar launched OpenAI integration – Ad Copy Generation

App marketing and analytics platform App Radar has launched a further OpenAI integration, Ad Copy Generator, enabling marketers to create effective...

Any Order Funnels vs. Closed Funnel Analysis

First off, I’m Cameron Hozouri, CEO and Co-Founder of ByteBrew, an all-in-one game analytics platform where we give developers all the tools they need to go...

VentureBeat Lab and Xsolla announce partnership

VentureBeat Lab and Xsolla platforms have announced a partnership. The event will cover various gaming events, live interviews and coverage of the latest trends...

Digital Turbine launches Gameshub on UScellular

Global mobile app promotion leader Digital Turbine launches its new software called GamesHub, a highly curated premium app discovery environment designed to provide...

App Radar integrates AI to simplify advertising processes

The App Radar integrates OpenAI tools into its workflow to make it easier to analyse user feedback, as well as to better understand player sentiment. A side note:...