Xsolla charts new path in APAC
As a well-known global payment solutions provider, Xsolla always strives to open up new possibilities for how people pay for digital goods worldwide. Recently,...
Nefta announces its privacy-first Adtech Platform
Nefta announces the launch of its future-proofed adtech network, which delivers on the promise of monetising first-party data for more personalised advertising...
Fasanara Capital has acquired Pollen VC
According to Martin Macmillan, CEO and founder of Pollen VC, Fasanara Capital has acquired Pollen VC. Fasanara Capital is a specialist credit asset manager based...
XSOLLA REVOLUTIONIZES MOBILE GAMING
The mobile gaming industry is undergoing a seismic shift, and Xsolla is at the forefront of this transformation. Powering Web Shop launches for 40 of the top...
The authors of Genshin Impact tried to bypass the App Store commission. They failed
According to The China Project, Chinese company miHoYo, which developed Genshin Impact and Honkai: Star Rail, is looking for ways to avoid paying the App Store’s...
Ad creatives analysis with Mobile Game Doctor: why it’s important and how to do it
In this article, AppMagic explores the topic of ad creatives analysis, a step of the creation process frequently mishandled, leading to drained budgets and disappointing...
BIDSTACK & VENATUS SIGN COMMERCIAL PARTNERSHIP FOR IN-GAME ADVERTISING
Bidstack, the in-game advertising and video game monetisation platform, and Venatus, the leading publisher monetisation and advertising platform for gaming...
Check Your Advertising Videos First to Save Costs!
When reviewing game advertising videos, do you know which data is associated with game installation? It’s the Cost Per Install (CPI). CPI refers to the...
Anzu raises $48M in Series B funding
Anzu raises $48 million investment during Series B funding. The round was led by media, sport and entertainment company Emmis Corporation, with other participants...
Transformation of mobile hyper-casual games into a hybrid-casual
The transformation of mobile hyper-casual games into a hybrid-casual genre is already much debated, even though some developers are already actively testing the...
GameRefinery analysis: best time to request permission from users for ATT
Apple recently introduced App Tracking Transparency, leading many developers to wonder when push notifications would be most effective. GameRefinery analysis...
How to deal with slow promotion of your mobile game
The situation in the mobile market changes from year to year. In the past, all you had to do was create an app and watch players take an interest in it themselves,...
About monetisation strategies in mobile games
It is impossible to imagine modern gamedev without monetising certain games. Thanks to the fierce competition on the market, developers and marketers are creating...
Remarketing in the privacy era
Is rich user segmentation still important in 2023? How can marketers improve it using AI? What is remarketing in the privacy era generally? Appsflyer will help...
Audiomob partners with Digital Media Service to expand into MENA
Audiomob partners with Digital Media Service, which aims to leverage the expertise and capabilities of both companies to expand its influence in the MENA market....
About monetisation in free-to-play mobile games
The market for mobile gaming is growing and developing relentlessly, and in the next few years it will be even more competitive for PC and consoles. It has a...
Entravision acquired BCNMonetize
Entravision acquired BCNMonetize, a global mobile app marketing company headquartered in Barcelona. A side note: Xsolla and YouAppi partners to support game developers...
Xsolla and YouAppi partners to support game developers
Xsolla and YouAppi are launching a full partnership that will address the specific needs of the gaming market by offering retargeting campaigns that help developers...
User acquisition as a new frontier in game development
Mobile F2P is still alive – and nothing will change that. The mobile gaming market has changed dramatically, and to stay on top of it, you have to resort...
Mobile app marketing trends: SocialPeta report
SocialPeta has published a new report reviewing mobile app marketing trends as of early 2023. Almost 93% of advertisers used new marketing creatives in the first...
