Xsolla and YouAppi are launching a full partnership that will address the specific needs of the gaming market by offering retargeting campaigns that help developers and publishers of mobile games attract more players to their online shops and increase revenue from existing users.

A side note: Little Dot Studios invests in Formation Games

By joining forces, Xsolla and YouAppi aim to support video game developers and publishers in retention, retargeting and re-engaging mobile app users.

Xsolla and YouAppi

Today, we’re proud to announce a game-changing alliance between Xsolla and YouAppi, the leading mobile marketing platform for brands seeking exponential growth. Our joint mission is to revolutionize how video game developers and publishers engage with mobile app users, optimizing retentionngageme, retargeting, and re-ent strategies.

Chris Huish, President of Xsolla

Xsolla’s Web Shop empowers developers to sell in-game items and currencies and facilitate player account top-ups through their website. This solution inspires players to make purchases, increases revenue retention and increases lifetime value and average revenue per user.