It is impossible to imagine modern gamedev without monetising certain games. Thanks to the fierce competition on the market, developers and marketers are creating lots of attractive ways to make money from their projects. HitBerry Games told us about the most popular monetisation strategies in mobile games.

The most common monetisation strategies in mobile games

Monetisation itself is the process of generating income from a project. Different strategies result in different figures in revenue reports and different numbers of active users. Due to the constant development of the mobile market and the fact that its share in relation to PCs and consoles is only steadily increasing every year, developers need to create more advanced ways of monetising their creations in order to maximise the benefits.

Let’s take a look at the most popular monetisation strategies in 2023:

  • Branded games
  • In-app purchases
  • Advertising integration
  • Subscription models
  • Limited-time events and special offers
  • Sponsorship and brand partnerships
  • Native advertisements
  • Collectible systems

Branded games have become a relatively new, yet successful way to monetise in 2023. They allow game creators to benefit from partnerships with a particular brand and provide much longer play sessions than other types of mobile games. And they can easily deliver higher in-app purchase conversion rates than non-branded games.

A side note: Remarketing in the privacy era

Delivery Dash is a Domino’s branded game

The most common monetisation strategy in mobile games is in-game purchases. It has been around for a long time, and yet it can still be the most profitable method: in the past few years, more than 70% of mobile game revenues have come from in-game purchases.

In-game advertising is also a successful way to monetise your game in 2023. The idea behind it is to include ads at a certain point during gameplay, or to add them directly as a gameplay element that the player subconsciously perceives. In some cases this will benefit your overall gameplay concept, for example if you create a football game and put advertising banners on the side of the playing field as in real life.

A subscription is a kind of premium content. It has a lot in common with in-game purchases, offering the same exclusive content, but it is only available for a certain period of time. Regular updates and additional benefits can make subscription-based monetisation even more attractive.

monetisation strategies in mobile games
An example of in-game ads

Collaborations with brands or sponsors can provide developers with additional sources of revenue. By incorporating branded content, product placement or sponsored events into the game, developers can monetise while improving the overall experience.

Introducing collectibles into mobile games can encourage long-term interaction and monetisation. By creating many rare or unique items, characters or achievements, developers can encourage players to invest time and money to add to their collections. Providing additional in-game perks or rewards for completing collections can further encourage spending.

Read the full article here.