As a well-known global payment solutions provider, Xsolla always strives to open up new possibilities for how people pay for digital goods worldwide. Recently, the company has expanded its reach in Asia beyond its established base in South Korea. 

This move marks a significant change in the online payment landscape, as it puts us in competition with the existing giants of digital marketplaces, Google Play Store and Apple’s App Store. Jayden Lee, Senior VP of Xsolla for the Asia Pacific region, shed light on this ambitious growth plan in a detailed conversation with ZDNET. 

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This expansion signifies more than a geographical spread. It represents a continued diversification of our service offerings, with online store solutions like Web Shop, funding mechanisms, and cloud gaming initiatives. Xsolla was already a significant player, supporting approximately 700 local payment methods worldwide, but now we’re venturing into new territories, including Japan, Thailand, the Philippines, Vietnam, Australia, and New Zealand. 

Xsolla’s approach to the APAC market is not just about expansion but also about embracing cutting-edge trends. Lee sees enormous potential in B2C online web stores, blockchain NFTs, and cloud gaming. In particular, Xsolla’s Web Shop solution is gaining traction, offering a viable alternative to traditional business models and giving developers a new way to make money beyond the usual app stores.

Xsolla also leads the charge in blockchain and NFTs, building tools for paying with virtual assets and helping game companies offer them. Lee’s understanding of the play-to-earn games trend and partnerships with companies like Crypto.com shows just how serious Xsolla is about staying ahead of the curve in gaming.

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