The development of the hyper-casual game industry
In this article, based on their research, IronSource discusses the history of the hyper-casual game industry’s emergence, development, and continued existence....
ROAS/ROI are meaningless metrics without the context of time
New free-to-use online calculator from Pollen VC gives app marketers a new time-based metric to measure UA performance. London/San Francisco — November 28th,...
How a Software Development Kit Can Help You Create a Great Game
In this article, French studio TapNation explains what SDKs are and how SDKs are helpful for game development. Read the original TapNation article here. Side...
Kwalee collaborates with IronSource
Ryan Davies, Head of Digital Marketing at Kwalee, describes in this article how a partnership with IronSource and using LevelPlay’s marketability testing...
Six ways to use colour in your creatives to lower CPI
So here, Lolita Snopkova, Director of Creative Operations at Supersonic, who has helped grow games like Bridge Race and Tall Man Run to the top with her creative...
Create a mobile runner with Unity
Runner games are some of the most popular on mobile devices. This is due to the low entry threshold for gamers, quick gameplay sessions, and the use of viral...
Bole Games collaborates with ironSource
Bole Games turned to ironSource’s unique cross-promotion solution. Wang Peng, Director of Monetization and Cao Xiang, Director of User Acquisition at Bole...
How hyper-casual game development has changed
Hyper-casual game development has changed in 2022. Azur Games shares in a personal blog how creating hyper-casual games today differs from developing in 2019....
How to turn a hyper-casual game into a hybrid-casual game
It’s not easy for the hyper-casual industry today — the market is oversaturated, so developers go beyond the genre’s standards and use elements...
Color Match tops the charts with Supersonic
On the Supersonic blog, Nebih Basaran, CEO and founder of Garawell, talked about working with the publisher: how the game took the top spot on iOS in the US and...
Sunday tips: how to make the game more attractive
Süleyman Süzen, a game artist at Sunday, shared some tips on the company’s blog to improve the game and make it more appealing to users. Side note: Azur...
Azur Games tips for creating hyper-casual creatives
Kirill Lunkov, the marketing creative producer at Azur Games, explains in the company’s blog how to create successful hyper-casual game creativity and what...
Hybridization of the hyper-casual hit Mob Control
Youssef Gasmi, Voodoo’s communications manager, talked to Pocketgamer about the company’s new focus and how the developer took the successful hyper-casual...
Testing hyper-casual games with biometrics
The market for hyper-casual games is crowded. To avoid wasting time testing and understanding what gamers liked and didn’t, Sunday, along with technology...
Belka Games tips for attracting and retaining users
In the Applovin blog, Belka Games employees Pavel Sudakov, head of r’n’d department, and Evgeniy Gilmanov, head of the monetization department, shared...
App Growth Network increased the number of installations by 101%
In a personal blog post, App Growth Network explains how it increased downloads by 101% for the casual game Coin Splash using expert ASO localization techniques....
Tips from Trihex Studios: How Redcliff City reached 40 million players
Gameanalytics spoke with Tae Kim and Eric Park, co-founders of Trihex Studios and authors of Redcliff City, one of the most popular games on Roblox, which has...
The secrets of lowering CPI in hyper-casual games from Azur Games
Azur Games takes a comprehensive approach to review and working on projects. But questions about installation costs are still among the top FAQs from developers....
TapNation tips for improving CPI
With IAPs bringing in less than 50% of revenue, user engagement in the mobile gaming industry is becoming vital, and creative and strategic thinking is coming...
