Stork Limited, a game developer, based in Malta, recently published Goodville: Farm Game Adventure. Katerina Dudinskaya, chief marketing officer at Stork Limited, tells the ironSource blog how the company used the ROAS optimizer to increase ROAS by 100% and the Ad Quality tool to reduce negative feedback on ads by 66%.

Side note: According to IronSource, Generation X makes more in-app purchases.

Getting Started

Stork Limited knew it needed a comprehensive plan to attract users to promote the new game. The company consulted with the ironSource team, advising them to conduct research and identify future opportunities to attract traffic with the best ROAS. After weeks of preparation and data collection, the studio launched a ROAS optimizer with a target on D7.

The ironSource team helped track Goodville: Farm Game Adventure’s performance by geographic region and gradually brought Stork Limited closer to its goal. The companies maintained close communication throughout the collaboration and discussed weekly score updates.

The ROAS optimizer performed well: the number of installations doubled. Today, ironSource has become and remains one of the biggest traffic channels for Goodville.

In-game advertising

Stork Limited focused on increasing user engagement but also wanted to improve the perception of ads in Goodville. The company was spending too much time tracking ad reviews on its own, so it tested ironSource Ad Quality.

The tool is easy to use and effectively tracks and filtered negative in-game ads in Goodville. With Ad Quality, the number of negative ad reviews from users dropped by three.

Conclusion

Thanks to a partnership with the ironSource team, Goodville: Farm Game Adventure got off to a good start and improved user well-being on an unprecedented scale. ironSource also helped with monetization and provided optimization recommendations.

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