The development of the hyper-casual game industry
In this article, based on their research, IronSource discusses the history of the hyper-casual game industry’s emergence, development, and continued existence....
Kwalee collaborates with IronSource
Ryan Davies, Head of Digital Marketing at Kwalee, describes in this article how a partnership with IronSource and using LevelPlay’s marketability testing...
Bole Games collaborates with ironSource
Bole Games turned to ironSource’s unique cross-promotion solution. Wang Peng, Director of Monetization and Cao Xiang, Director of User Acquisition at Bole...
Tenjin report on the hyper-casual game market
Tenjin has partnered with GameAnalytics to release its Q3 2022 report on the hyper-casual games marketplace. The study includes data on CPI, a comparison of Android...
Review of Apple’s new search advertising placement from ironSource
The ironSource platform reports that 600 million people go to the Apple Store weekly to download apps, with 65% of downloads coming directly from search. So Apple...
How Stork Limited increased ROAS by 100% with ironSource
Stork Limited, a game developer, based in Malta, recently published Goodville: Farm Game Adventure. Katerina Dudinskaya, chief marketing officer at Stork Limited,...