The development of the hyper-casual game industry

In this article, based on their research, IronSource discusses the history of the hyper-casual game industry’s emergence, development, and continued existence....

Kwalee collaborates with IronSource

Ryan Davies, Head of Digital Marketing at Kwalee, describes in this article how a partnership with IronSource and using LevelPlay’s marketability testing...

Bole Games collaborates with ironSource

Bole Games turned to ironSource’s unique cross-promotion solution. Wang Peng, Director of Monetization and Cao Xiang, Director of User Acquisition at Bole...

Unity and ironSource merge

On November 7, 2022, ironSource reported the completion of its merger with Unity. The company announced this on its official blog. Side note: Blippar integrates...

Tenjin report on the hyper-casual game market

Tenjin has partnered with GameAnalytics to release its Q3 2022 report on the hyper-casual games marketplace. The study includes data on CPI, a comparison of Android...

Review of Apple’s new search advertising placement from ironSource

The ironSource platform reports that 600 million people go to the Apple Store weekly to download apps, with 65% of downloads coming directly from search. So Apple...

How Stork Limited increased ROAS by 100% with ironSource

Stork Limited, a game developer, based in Malta, recently published Goodville: Farm Game Adventure. Katerina Dudinskaya, chief marketing officer at Stork Limited,...