The new Unity Gaming Report 2023, which is based on data from 230,000 developers surveyed, says that the number of daily mobile gamers has increased by 8%, but the number of paying players has dropped by 2%.
A side note: SensorTower has named the most popular mobile games genres of 2022
Unity noticed that the majority of players (31.5%) prefer games that are free-to-play but supported by in-app advertising. Very close (31.2%) in popularity are free games with in-game purchases. Interestingly, 6.5% of players prefer premium purchases to subscriptions and 15.5% prefer free games with the option to remove ads through a one-off payment.
Unity also reports that indie developers are increasingly able to create and launch games in as little as one year – and do so while working fewer hours. This is partly due to the use of off-the-shelf assets to prototype ideas, as well as the use of other tools to streamline production processes.
Likewise, large development studios saw a 44% year-on-year increase in the number of mobile games, well above the next-highest growth area for upper mid-sized studios (150 to 299 people) by 11%.