According to Bloomberg, Japan’s SEGA has taken a cooler approach to blockchain games. It has suspended the development of its own projects and stopped licensing its largest IPs to create blockchain games.

The company did this to avoid “devaluing” content, SEGA Chief Operating Officer Shuji Utsumi told Bloomberg. He added that blockchain games typically have boring gameplay and gamers may not want to play them.

Still, the company won’t ban third-party studios from making blockchain games for its less popular franchises like Virtual Fighter. It will also continue to invest in blockchain-related projects, “several hundred million yen” each.

 711