Analytical company Niko Partners conducted a study on women gamers in Asia. It turned out that their share in the region has reached 37%.

  • The number of female gamers in Asia is growing faster than the number of male gamers. The average annual growth rate for women is 11%. For men, it’s half that rate.
  • The Philippines has the highest percentage of female gamers. The lowest are in China and India.
Women gamers make up more than a third in Asia
  • Women generate 23.5% of the Asian gaming market’s revenue.
  • 95% of female gamers play on mobile devices.
  • The top 5 popular genres among women are puzzle games (39.2%), MOBA (26.9%), battle royale (20.3%), simulation games (14.4%), and RPGs (11.1%).

Read the full report here