Unity shares fell 7.92% to $33.45 apiece. This is the biggest daily decline for the company in September. Formally, the stock was down 9% on the afternoon of Sept. 12, but by the evening, it had recovered some of the decline, for a total daily decline of 5.5%

Investors may have been unhappy with Unity’s decision to revise its new pricing policy. On the morning of the 18th Unity publicly promised to make changes to it, and in the evening Bloomberg shared details from the general meeting of the company.

According to the Seeking Alpha portal, investment firms previously had mixed reactions to the announcement of the new pricing policy made a week ago. Firms such as Jefferies, Oppenheimer and Benchmark questioned the need to change monetization and wondered whether developers will not massively move to other engines. Whereas, for example, Bank of America raised its estimate of Unity’s share price from $46 to $56 and pointed out that the possibilities of updated monetization outweigh the risks.

In total, compnay’s share price has fallen 15.4% since Sept. 12.