Ubisoft’s losses for fiscal year 2022 amounted to a whopping €585 million, the company reports in its annual report. In addition, the authors of Far Cry are taking an increased interest in AI.

A side note: Mobile app marketing trends: SocialPeta report

A year earlier, Ubisoft reported a profit of €241.5 million in a similar report. In fiscal 2022, however, there was a 14.6% drop in digital sales, which generated €1.8 billion in revenue for the company.

However, despite the overall numbers, there are still positives: the share of revenue from mobile products has risen from 9% to 31%, while the share from consoles has fallen by 20% and from PC by 8%. Perhaps this will lead to a rethink of the studio’s overall strategy.

Ubisoft's losses
New Assassin’s Creed will be released this autumn

More than 700 people have resigned from the company this autumn, and Ubisoft plans to increase the number of Assassin’s Creed developers by 40% in the coming years. Now about 2 thousand developers are working on the games of the series. Recall that a new Assassin’s Creed Mirage game will be released this September.

Furthermore, Ubisoft is determined to pioneer the transformation of the game industry with the introduction of AI in game development. The company claims that it has everything it needs to be successful.