Game related videos are shown to be hugely popular on TikTok, with around 3 trillion views in 2022 on all TikTok gaming videos.

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TikTok’s head of gaming, Assaf Sagi, revealed this at the GamesBeat Summit 2023 event.

The number of people playing games has been growing for the last 15 years to more than 3 billion, but it’s plateaued. Meanwhile, the number of publishers and new title launches have been growing, so we have a supply and demand imbalance.

Assaf Sagy, TikTok’s head of gaming
TikTok gaming videos

According to figures he voiced, video game videos are watched by 500 million TikTok users. That’s half of the site’s monthly audience.

That said, TikTok is the kind of advertising platform that is ideal for attracting new users, as 75% of new players learn about games from this social network. And 36% of the users who are attracted to a game are willing to either buy it or make in-game purchases.