Adjust shared a new report on mobile gaming in Turkey in 2023. Turkey’s app market is rapidly growing, with revenues skyrocketing from almost US$1.39 billion in 2022 to an expected US$2.18 billion in 2027. The country’s mobile infrastructure is also expanding in tandem with the increasing number of smartphone users, leading to a surge in mobile app downloads and usage.

As of 2022, over 75% of the Turkish population owned a smartphone, with 68.7 million mobile internet users. The total number of downloads has been on a steady incline, reaching 3.73 billion in 2022, up from 3.56 billion in 2021. Users are also spending more time than ever before on mobile apps, with a total of 44.4 billion hours spent.

Mobile gaming in Turkey claims the top spot

Turkey has a clear front-runner when it comes to app categories: mobile gaming, which saw over 2.1 billion downloads across all platforms in 2022. Auto & vehicle apps ranked second with 342 million downloads, while medical apps came in third. The top-performing verticals on iOS were different, as shopping came in second, followed by photo & video, fintech, and social networking apps.

The state of mobile gaming in Turkey 2023

User retention rates are highest for gaming and fintech apps

In the first quarter of 2023, mobile gaming and fintech apps had the most engaged users, with Day 1 retention rates of 25% and 23%, respectively. Following closely behind, auto and vehicle apps came in third with a Day 1 rate of 19%, while health and fitness apps were not far behind at 18%. Shopping and social networking apps had a lower retention rate of 16%.

Read the full report here

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