In the hyper-casual marketplace, speed is critical. In this piece, Danielle Cohen Reich, VP of Gaming at Supersonic, gives four tips on how artificial can help get ahead of the competition and get a game up and running faster.
Speed is critical in developing hyper-casual products: the faster the developers create the idea, design and launch the game, the better the chances of outrunning the competition and reaching the top of the charts.
This is where Open AI and other AI-based programs come in. Technologies such as Chat GPT and Dall-E will soon become essential tools in a developer’s arsenal.
Danielle Cohen Reich, vice president of Supersonic, talks about four ways to use Open AI to help get a hyper-casual game up and running faster and easier.
Not only does using this technology provide an endless resource to speed up the publishing process, but it also allows you to spend less time on daily development tasks and more time on the high-level, creative parts of the process.
Creating ideas for themes and mechanics
Using Chat GPT, developers generate new game ideas. The platform provides basic information about the game, such as a theme.
If a developer creates a hyper-casual, retro-themed game, Chat GPT will provide an idea for the mechanics and suggest add-ons that players will enjoy once this information is entered. Using this as a starting point, developers will quickly and easily create a prototype and then return to Chat GPT for iterations and new ideas.
Create content for your levels
Use Open AI platforms to create dialogue and narrative in hyper-casual games. This method would work well for decision-making simulation games requiring more content than most other genres. Such a feature would significantly increase the efficiency and speed of development. For example, in ChatGPT, after entering information about the game’s characters, the platform generates realistic and engaging dialogues.
Apply this concept to create new-level content as well. For example, suggest new environments based on game mechanics, theme, etc.
Solving problems with code and math
If you’re working on a game in Unity and are faced with a complex mathematical problem, such as how to calculate the volume of a cube or the average value of a massive set of numbers, ChatGPT can help. After entering information about the problem and the game requirements, the platform generates possible solutions in code.
In principle, any mathematical problem in levels is solvable with these programs, which keeps you from getting bogged down in complicated math and code questions. As a result, game creators save valuable time and effort.
A quality icon for marketplaces
Midjourney is another valuable artificial intelligence tool for creating game assets and icons. Create custom game assets and icons that match your game’s unique style and aesthetic by entering a simple text query. To simplify the design process, Supersonic used Midjourney to create an icon for Circle, The Fish, attaching a screenshot from the game itself and including the phrases «illustration, illustrator, bright colours, 2D, flat». Here’s what the result was:
In addition, the platform offers a wide range of ready-made templates and designs and the ability to import and edit existing illustrations. This makes it easy to create professional-looking assets and direct more resources to other parts of UA.
Best practices for using AI tools
Putting the correct data and information into the AI above programs is key to getting the most valuable and relevant results to help with game ideas and design. To help understand how best to use these tools and come up with queries, check out TikTok.
Videos like this show how users compose queries on AI platforms and which phrases produce the most valuable results.
Similar videos are available for all significant AI tools, such as this one describing Midjourney’s best practices:
Follow the hashtags #midjourney and #chatgpt to learn best practices and how to navigate these platforms effectively.
As artificial intelligence has already changed the idea and design process. Supersonic looks forward to future innovations making hyper-casual business development faster and easier.