Stadium Live, a sports metaverse platform, has raised $10 million in a Series A funding round led by KB Partners and Union Square Ventures.

Calling itself “The largest party for modern sports fans,” Stadium Live is a metaverse platform for sports fans, allowing users to chat in groups, play games, purchase digital collectables, and draft teams during live matches and sports streams.

Side note: AO Labs raises $4.5 million for its gaming platform

It was created by Canadian studio Stadium Live Studios, Inc, founded by Kevin Kim and Paul Xu to build a digital playground for the next generation of sports fans. Stadium Live has emerged on the technology scene with an innovative sports platform, garnering more than 500,000 users to date.

Stadium Live

Kevin Durant’s 35 VenturesOrigins FundDapper Lab VenturesPosition VenturesValhalla Ventures6th Man VenturesAlumni Ventures and Breakout Capital also participated in the funding round.

Throughout my career, I’ve seen firsthand Gen Z sports fans’ desire to connect with their teams and fellow supporters on a deeper, more interactive level. Stadium Live is the most relevant way for fans to gather and engage in the sports ecosystem. I’m very happy to be part of the Stadium Live adventure alongside an incredible champion like Kevin Durant.

Blaise Matuidi, Origins Fund co-founder and 2018 FIFA World Cup Champion

As the metaverse continues to evolve, businesses and personalities from many industries are increasingly concerned with establishing a strong metaverse presence to remain relevant to consumers.