The gaming business is one of the world’s most extensive entertainment and media platforms. An in-depth understanding of the complex gaming landscape is critical to identifying the most valuable opportunities for game audiences.
This understanding is essential for game publishers and developers and for a company that wants to reach and engage with the broadest and most diverse audience.
The German gaming market is the 12th largest in the world in terms of several gamers. Analyst company Newzoo predicts that by December 31, 49.8 million people in the country will be playing video games. And the revenue of the gaming market in 2022 will be $6.6 billion.
71% of German gamers are enthusiasts who play and are passionate about the gaming industry.
In the past six months, 43% of gamers have played on smartphones at least once. Also, 34% of gamers have played on consoles and PC at least once. Most of the time, Germans spent on console and PC games — more than 5 hours per week on average. They spent an average of 4 hours and 12 minutes weekly on mobile games.
Top 5 console and PC games by MAU: Fortnite, Overwatch 1 and 2, GTA V, Minecraft and The Sims 4.
A third of Germany’s internet users between 10 and 65 view gaming video content, 34%, with 1 in 10 watching cybersports content.