NetEase launches PinCool Inc., a global game studio in Japan, whose experts are experienced in dealing with games, films and intellectual property licensing.

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The founding of yet another console-focused studio signals a continuation of the NetEase trend – that is, a move away from its traditional mobile base.

NetEase launches PinCool Inc.

We offer something you won’t find anywhere else. We strive to bring pleasure to people all over the world with projects that use new ideas that come from unlimited creative freedom. We also aim to release small games, continuing our work on large-scale games. I’m looking forward to seeing what awaits me in the PinCool adventure!

Ryutaro Ichimura, CEO of PinCool

The studio is headed by industry veteran Ryutaro Ichimura, best known for his work as producer of the Dragon Quest franchise, as well as his work in anime properties and other intellectual property-related fields such as live events.

While the company will focus on developing consoles, it will also be involved in the production of a number of additional forms of entertainment.