Analytical service data.ai has published a report on the mobile gaming market for the first half of 2023. According to it, against the backdrop of significant growth in revenue from mobile apps, revenue from mobile games continues to fall.
$40.9 billion was spent by mobile users on games in H1 2023. This is down from H1 2022 ($41.2 billion) and H1 2021 ($44.5 billion), but up from H1 2020 ($36 billion).
In addition, it’s worth considering that a number of payments data.ai may not see – mobile companies are now actively connecting third-party payment methods.
The revenue dynamics of the mobile gaming market are going up from the low point in May 2022. But remains in the minus zone for now, although March and May 2023 have already shown growth.
Data.ai analysts believe that the worst is over in the mobile gaming market. Normalization and growth will be next.
iOS accounted for $24.6 billion in gaming revenue in the first half of 2023; Android accounted for $16.3 billion. Games accounted for 56.5% of all iOS revenue and 67.9% of Android revenue.
Game downloads reached 30.4 billion in the first half of 2023. This is 0.4 billion more than in the first half of 2022.
On iOS, 4.3 billion games were downloaded in the first half of the year (23.7% of total iOS downloads). On Android, 26.1 billion games were downloaded (44.5% of total downloads).
The leaders in downloads in the first half of 2023 are Subway Surfers, Garena Free Fire, and ROBLOX. There are two new games – Block Blast Adventure Master and Attack Hole.
The top 3 in terms of revenue are Honor of Kings, Candy Crush Saga, and ROBLOX. Back in the top ten is Gardenscapes.
The MAU leaders are ROBLOX, Garena Free Fire, and Candy Crush Saga. FIFA Soccer showed strong growth and entered the top ten.
Read the full version of the report here