Finding the right publisher or investor is very important for independent game developers. Investors and publishers can provide the connections and expertise and finances to promote your game, which can help navigate the complex game industry and attract a wider audience. How to attract investors or publishers was explained by Xsolla.
How to prepare a presentation to investors and publishers
Before meeting directly with a company, you will need to create a presentation outlining basic material about you, your studio, your games and so on.
A side note: Mobile app marketing trends: SocialPeta report
Generally, large companies have manuals on how to create presentations, but if not, you need to:
- Create a budget and what you intend to spend it on
- Create and describe each stage of your development
- A demonstration of success in your genre and a formula to follow
- Create a strategy for evaluating your game
- Monetisation and in what way you want to implement it
- Marketing strategy
- A brief history of your studio
- Who are you looking for as a publisher or investor
It is important to understand the strengths and weaknesses of your team and where you most need support from your investor or publisher. Remember that impressing a team representative is your chance to partner with them and stand out from the rest of the team. There will only be one such chance.
Among other things, you can create a trailer for your game. This will help representatives properly assess possible prospects and the possibility of working with. Having a good trailer is essential for the successful release of a game.
If you are at the stage where you have a playable build of your game, it is important to ensure that it is of the highest quality. The build should be error-free, easy to install and configure, and optimised for better performance. Test your assembly, double-check that it can be installed easily, sand down the elements if necessary.
Remember that this venture is a risk to both you and your potential partners. After all, they do want to invest in a successful business. You may be interested in a potential partner, but that doesn’t mean you have a deal yet.