The creation process is an important initial step in creating a game. It doesn’t matter what kind of game you create or plan to create – what matters is how popular it will ultimately be with players and how realistic success is for you as an author. Supersonic’s publishing director Nir Regev tells Pocketgamer how best to create your successful hyper-casual prototype.

Hyper-casual games have been leading the way for the past few years, but with changes in the market, developers are increasingly having to change their habits. So where to start? Usually, it starts with an idea, but it needs to be implemented intelligently. And the only way to do this properly is to create a prototype. Prototyping is a phase that many developers struggle with, often reducing efficiency. Regarding the hyper-casual genre, the principle is this: the more prototypes you create, the greater the chance of recreating a successful game.

successful hyper-casual prototype

First step: creating a successful hyper-casual prototype lasting 15 minutes

A side note: Voodoo plans to release 4 games a year

It is difficult to determine any optimal time that would be ideal for understanding the success of the game, showing all the main gameplay elements. But at Supersonic, after testing thousands of game prototypes, they have concluded that the ideal time is 15 minutes of gameplay. At this point, it is important to determine how many players spend 15-minute sessions in the game. This will also help determine the strengths and weaknesses of the prototype, what appeals to players more and what appeals to them less, and what element is worth sending out for improvement.

It is important to note that each sub-genre will have its own benchmark.

Creation and development of gameplay

After a successful competitiveness test, it is worth starting to build a working prototype. It is worth defining the basic elements, the process. Gradually build up your game until you eventually get the desired result. Your goal is to make the game fun, memorable and engaging. If the churn between levels is more than 2%, there is a problem with the balance of levels, difficulty or mechanics that needs to be addressed.

If all goes smoothly, it is worth considering deepening the gameplay. Develop it with more meaningful content, giving players the opportunity to earn and spend their in-game currency through tactics such as bonuses, improving skins or giving the character additional skills. Once you’ve achieved the desired retention results, you can start polishing the finished game, as well as dealing with monetisation and marketing issues.


Only at first glance, it may seem that creating a hyper-casual game is a simple and not time-consuming process. However, there can be many challenges in the creation process, because even now there is extremely fierce competition in this market. Get your creation strategy right and implement the points step-by-step, so that your game can be successful and go beyond a simple prototype.