Zharta has secured seed funding from leading Web3 VCs and strategic investors to accelerate its growth to meet customer demand and go to market.

Zharta, the creator of a lending protocol for instant NFT collateralized loans, has closed a seed round of $4 million in new capital to fuel the company’s next growth phase. The company had initially raised an acceleration round of $300,000 from angel investors.

Prominent investors include Lead Investor Greenfield One, the institutional VCs Shilling Capital and Possible Ventures, core Web3 industry players SpaceShip DAO and UniwhalesDao, and Clever Olisipo Way, and other strategic Business Angels. This seed funding round was assisted by the Cuatrecasas Law Firm.

Zharta will allocate the new funds primarily to customer demands, followed by R&D, sales, and marketing. The goal is accelerating market penetration and expand rollouts to improve the instant lending platform.

Zharta provides an important building block in NFT financialization. We are very pleased to be able to support Zharta as lead investor in bringing this great NFT use case to market quickly

David An, Partner at Greenfield One
Zharta

Zharta has created a real-time lending model leveraged on Lending Pools and NFT appraisals with Machine Learning. It aims at the DeFi and NFT native holders to quickly prove its platform’s potential, which the company ascribes to its 3 keystones: Simplicity, UX-oriented, and Trustworthy. Nuno Cortesão, Zharta’s co-founder and CEO, hopes that a strong customer-centric oriented foundation will enable them to expand:

We aim to deliver the best user-centric experience so that we can address a broader audience in the future, moving from early adopters to the mass market.

Nuno Cortesão, co-founder and CEO at Zharta

Zharta has already gone through a testing phase enhancing the user experience. This phase also allowed them to solve security issues by auditing Smart-Contracts.

Evincing a grounded and pragmatic mentality, Zharta is not profligate. It focuses on solid growth and providing the market with a robust value offering that is financially sustainable. It wishes to establish good partnerships in Web3 and build on the value others have created, becoming a vital piece of the whole, building complex primitives, and integrating with institutional players. Zharta envisages a future where TradFi and DeFi reliably collaborate and where digital assets are treated with full respect in the financial system.

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