We believe that the world is a better place with more creators in it. Many companies have been working both internally and with partners for years to explore how AI can be used in modelling, content creation and game optimisation. So why is AI at Unity so enthusiastically received?

A side note: User acquisition as a new frontier in game development

Unity is uniquely positioned to help you succeed while adopting generative AI because of the Unity Editor, runtime, data, and the Unity Network.

Today, in Unity strongly believed that the power of generative AI will enable Unity creators to be much more productive while ushering in scores of new creators who will face lower barriers to building RT3D games and experiences. They think that these AI tools will complement rather than replace existing tools and workflows. They offer the promise to help creators do more for and by themselves by filling the gaps in skill sets and resources so they can achieve what scarcely seems possible today.

What’s better, they are building the technology in the Unity Editor to better define what AI draws from. This not only means using appropriate and licensable datasets for generating content but also integrating AI techniques that are customized to their specific content (for example, by using Low-Rank Adaptation, or LoRA, language models during asset builds to deliver new content that’s trained on their existing work).

But in Unity they see an even bigger opportunity. They believe that AI is not just the domain of creation tools, but that it offers the opportunity for new forms of interaction by moving inference – the process of feeding data through a machine learning model – to runtime.

The Unity Network, which consists of analytics tools, ad networks, publishing systems, and cloud services, reach a combined total of more than 4B users each month. Unity has been using the power of neural networks to help continuously optimize systems to support user acquisition, engagement and monetization for over three years.

AI is actively used in one way or another in the company, and there is also enormous potential for further development.

Read the full article by Unity here.

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