Today, some companies are already abandoning Idle Arcade prototypes. In recent weeks, studios have been concerned as the profitability of such games has been dropping. Victor Vielliard, manager of partnerships at Homa Games, explains the situation.
Today it is difficult to achieve productive sales figures with games in the Idle Arcade genre: low CPI and high D1 retention, so companies are stopping the development of such games.
But before abandoning unreleased products, you need to answer the following questions:
- Does the company work on arcade games as it does on hyper-casual products?
- Does the prototype take the same KPI threshold in assessing marketability?
- How much time and budget does the company invest in these prototypes?
Like other hybrid genres, Idle Arcade requires a new production pipeline to make games work and achieve success and profitability. But developing such games is different from the usual process in a hyper-casual environment:
- Engagement Metrics. A minimum of 40% D1 retention and a minimum of 20 minutes of playtime. CPI is secondary in this case;
- Performance time. The company develops and tests prototypes a minimum of 3-5 months before the game launches to make sure the product is ready and contains as much content as possible to increase retention;
- In-game economics. Creating an in-game economy is a priority to leverage the potential of IAP in-game. A good measure of IAP revenue is considered to be a return of 20%.
For example, Victor Willard shared the Aquarium Land case study «How Homa Games helped Turquise increase its IAP revenue». Having analyzed the material, it is clear that the Idle Arcade genre is not losing its popularity and the potential of such games in terms of profitability is enormous.