Unity announced today that it has entered into an agreement to merge with ironSource, harnessing the company’s tools, platform, technology, and talent to form an end-to-end platform that enables creators to more easily create, publish, run, monetize, and grow live games and RT3D content seamlessly (real-time 3D).

Unity’s vision is to provide developers with a powerful, flexible engine with which they can quickly bring their ideas to life while introducing tools to help them learn and better understand their audience, which will help them iterate and improve faster to build a robust and scalable business.

ironSource will merge into a wholly-owned subsidiary of Unity via an all-stock deal, where each ordinary share of ironSource will be exchanged for 0.1089 shares of Unity common stock.

Once closed, current Unity stockholders will own approximately 73.5%, and current ironSource shareholders will own approximately 26.5% of the combined company.

Unity and ironSource brings together every product needed to power that flywheel of growth, in a differentiated platform. We couldn’t be more excited about our shared mission to remove obstacles for creators to grow.

Tomer Bar-Zeev, CEO of ironSource

ironSource will also help creators expand UA and monetization for developers and provide new creative and analytics capabilities. What’s more, Unity and ironSource’s reach of more than 3 billion monthly active users (MAUs) provides scale and data benefits that will improve client performance, including improved return on ad spend (ROAS) for ad buyers and monetization for publishers.

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