On November 7, 2022, ironSource reported the completion of its merger with Unity. The company announced this on its official blog.

Side note: Blippar integrates with Unity.

This is a big day for both companies. The new capabilities will help provide even more ways to help game developers bring ideas to life.

Benefits of the Unity and ironSource merger for developers

Source: Unity blog

The merger of the companies is revolutionary because it will give mobile game developers the tools they need at every stage of development, from creating, publishing and operating mobile games to monetizing and growing their player base through various channels.

It’s about compiling tools in one place to simplify the development process. Together, the companies will turn a linear mobile game development process into a deeply interconnected and interactive one.

By integrating ironSource tools into the Unity platform, developers will get honest feedback from players and the market early in the development process.

Game publishers will know what gamers want and make better products.

Read more on the Unity blog here.

 52