Hyper-casual games have surged in popularity over the past few years, a trend that will continue into 2022 and move into 2023. These games, characterized by simple gameplay, short play sessions and a high level of engagement, have proved particularly successful on mobile devices. Many of the most profitable apps on the App Store and Google Play are hyper-casual games.

hyper-casual games
My Little Universe

One of the key reasons for their success is their accessibility. These games are designed to be played by anyone, regardless of age or skill level. This makes them particularly appealing to casual gamers who may not have the time or desire to play more complex games.

In addition, the simplicity of these games means that they can be played on a wide variety of devices, including smartphones and tablets, making them easily accessible to a wide audience.

Side note: How to turn a hyper-casual game into a hybrid-casual hit

Another factor contributing to the popularity of hyper-casual games is their ability to generate revenue through in-app purchases and advertising. Many hyper-casual games can be downloaded for free, but they depend on players making in-app purchases to unlock new content or advance through the game. In addition, these games often feature large amounts of advertising, which can be a significant source of revenue for developers.

гипер-казуальных игр
Source: TapNation

Despite their success, it’s important to note that not all hyper-casual games are the same. While some games have been able to achieve tremendous success, others have struggled to gain traction. This is because the market is very competitive and only the best games can rise to the top. Therefore, developers need to focus on creating high-quality and exciting games that will appeal to players.

Looking into the future, we can assume that the popularity of hyper-casual games will continue to grow. As more and more people turn to their smartphones and tablets for entertainment, the demand for these types of games is only likely to grow. In addition, the continued evolution of mobile devices with faster processors and better graphics will make it easier for developers to create more complex hyper-casual games.

Overall, the future of hyper-casual games looks bright. Because of their affordability and profit potential, these games are likely to remain a major force in the gaming industry for years to come. Therefore, game developers should consider creating hyper-casual games as part of their portfolio.

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