Hyper-casual Arcade Idle

Rakib Jahan, a game developer at Lightneer, shared his thoughts on Arcade Idle, a popular sub-genre of hyper-casual games. He took his inspiration from Voodoo’s...

3 simple steps to killer game ideas!

22.02.2022

André Noller, game lead at Sunday, shared an article of 3 steps to generate good game ideas. Summary of the problems! Where to focus? Too many options can cause...

A/B testing of mobile apps

A/B testing is nothing new, but it has quickly become the norm for game developers, designers, and marketers. AppsFlyer has shared an informative article on where...

5 myth’s about hyper-casual games

Ivan Fedyanin, CEO and co-founder of Ducky, revealed 5 popular myths about hyper-casual hit games. Hyper-casual games are satisfying and addictive games with...

How to generate successful hyper-casual game ideas?

14.02.2022

When creating a new game, most of us become stuck in the first part, generating a successful game idea. MondayOFF has shared a helpful article on how to generate...

Basic metrics of hyper-casual games

05.02.2022

What metrics of hyper-casual games are important for the release of a potential hit? Usually, publishers of hyper-casual games test product metrics before developers...

Basics of hyper-casual game creation

04.02.2022

MondayOff shared an article, about basics of making hyper-casual games, what you need to know and do before making your first game to make it a hit! Develop your...

Game art and its effectiveness in hyper-casual games

01.02.2022

Whether you’re an artist or a game developer, game art is critical to creating a successful hyper-casual game. Antony Oms and Florian Laizet, game artists...

Unity and how to start developing games

Have you ever thought about developing your own game? Out of curiosity, for a living, or for self-development. Or maybe it is your life-long dream, but you do...

The importance of visual rewards in hyper-casual games

23.01.2022

Hyper-casual games are straight to the point. With simple controls, short levels, and low difficulty, hyper-casual games offer what people nowadays enjoy the...

The Sky’s the Limit: BoomBit’s Lesson in Scaling with Snap

Snap has shared a case study on BoomBit’s games scaling with Snap Ads. During their ongoing collaboration, they have achieved outstanding metrics for “Make...

How to identify trends that fit the hypercasual market

13.01.2022

Social trends connect people from a vast variety of backgrounds and lifestyles. The latest fashion, popular music, and hit series can easily be found in every...

How to present your game to publisher

06.01.2022

Typically, game developers try to draw attention to their projects through face-to-face communication, for example, at various industry events. Presenting your...

3 tips for art-design of a hyper-casual game prototype

03.01.2022

How your game looks is essential for making sure it’s clear and easy to understand, which helps you confirm more quickly if it has marketability power. Eli...

Launch strategies to take the hyper-casual games to the top of the charts

02.01.2022

For your game to rise to the top of the rankings, you need to create a great concept, design and make an effective launch. But, hyper-casual developers often...

3 hyper-casual playable ad metrics you should be analyzing right now

27.12.2021

Asaf Prager, Creative Manager at Supersonic, shares how he and his team use three essential metrics — engagement rate (ER), conversion rate (CVR), and click-through...

Easy tips to increase your studio’s output and quality!

Christoph Sachsenhausen, managing director of Sunday, made a solo speech at the Hyper Games Conference #3 about easy tips to increase your studio’s output. ...

5 tips for best practice CTA

21.12.2021

This week we have Erez Sagir, CrazyLabs’ hyper-casual Marketing Creative Lead, with five tips for best practices in CTA («Call-to-action») buttons. 5....

Increasing game traffic during the festive season

20.12.2021

The holiday season is an excellent opportunity to increase traffic as users spend more time on their phones. There are a few things you can do to make the most...

How to come up with unique game ideas?

14.12.2021

All developers have their own methods of implementing game ideas. For example, the Funcell team shared an interesting article about game designers and developers’...