How to calculate CPI, CPC, eCPM

What are CPI, CPC and eCPM? In this blog series, GameAnalytics bust some jargon, explore exactly what these metrics are for and see how to calculate them. In...

How to calculate ARPU, ARPPU, ARPDAU?

What do those acronyms really mean? In this blog series, GameAnalytics bust some jargon, explore exactly what these metrics are for, and see how to calculate...

Tippy Toe: reach the top 2 months after launch

One of the most popular hyper-casual games in the US by the end of 2021, it accrued 15 million users in just three months and became one of the most financially...

Gigaya is a free platformer for learning Unity developers

Gigaya is a living game sample that the Unity team is creating and powering with Unity tech. Explore Gigaya to see how the ecosystem of Unity tools...

How to run a marketability test for your game

Imagine knowing with more certainty if your game will scale. You’d be able to take the guesswork out of which of your games is worth publishing and only put...

5 reasons to create hyper-casual games

28.03.2022

Video games have become widely adopted and are now adored by players around the world every day. With this shift to more mainstream audiences and wider appeal,...

“Draw it” has surpassed 100 million downloads

24.03.2022

The quick-fire doodle-’em-up has long been the most downloaded game in Kwalee list, inching ever closer to the magic number, but to see it soar...

The global success of the DIY Keyboard

23.03.2022

DIY Keyboard by the China-based studio Yoyes was released in late November and has already crossed 20M downloads. It reached the top five in the games charts...

Hyper-casual Arcade Idle

Rakib Jahan, a game developer at Lightneer, shared his thoughts on Arcade Idle, a popular sub-genre of hyper-casual games. He took his inspiration from Voodoo’s...

3 simple steps to killer game ideas!

22.02.2022

André Noller, game lead at Sunday, shared an article of 3 steps to generate good game ideas. Summary of the problems! Where to focus? Too many options can cause...

Scaling ads with the «App Management API»

Scaling ads is about increasing the number of targeted actions while maintaining their value. Uri Danan, CrazyLabs Head of Product Management, leads the team...

A/B testing of mobile apps

A/B testing is nothing new, but it has quickly become the norm for game developers, designers, and marketers. AppsFlyer has shared an informative article on where...

Escalators and the pursuit of the top charts

17.02.2022

Bayasaglan Lkhamdorj, co-founder of Black Candy, talked about the collaboration with Supersonic Studios that made their game, Escalators, a top-20 hit in both...

5 myth’s about hyper-casual games

Ivan Fedyanin, CEO and co-founder of Ducky, revealed 5 popular myths about hyper-casual hit games. Hyper-casual games are satisfying and addictive games with...

How to generate successful hyper-casual game ideas?

14.02.2022

When creating a new game, most of us become stuck in the first part, generating a successful game idea. MondayOFF has shared a helpful article on how to generate...

Results of Hyper Games Conference #4 India & Asia Edition

From February 4 to 5, Hyper Games Conference #4 India & Asia Edition was held. The first online conference in 2022! HGC team managed to gather: 2500+ Participants ...

Gaming Industry Trends 2022

2021 was a very profitable year in the gaming industry, it’s time to look to the future. But what will be the gaming industry trends 2022? Newzoo has shared...

Basic metrics of hyper-casual games

05.02.2022

What metrics of hyper-casual games are important for the release of a potential hit? Usually, publishers of hyper-casual games test product metrics before developers...

Basics of hyper-casual game creation

04.02.2022

MondayOff shared an article, about basics of making hyper-casual games, what you need to know and do before making your first game to make it a hit! Develop your...

Turkish game developers attract billions of dollars in funding

03.02.2022

Given the record-breaking popularity of mobile games, Turkey has become a leader in hypercasual game development. The influx of mobile gamers has led to a surge...