Businesswire reports that Rollic, a subsidiary of Zynga Inc., announced its acquisition of Popcore, an independent mobile game developer. Details of the deal were not disclosed. The purchase will solidify Rollic as a leader among hyper-casual game publishers.
Zynga was founded in 2007. Today it is a world leader in interactive entertainment. The company’s goal is to unite the world through games.
The company covers 175 countries and regions, and its combined portfolio of popular game franchises has been downloaded over 6 billion times: CSR Racing, Dragon City, Empires & Puzzles, FarmVille, Golf Rival, Hair Challenge, Harry Potter: Puzzles & Spells, High Heels!, Merge Dragons!, Merge Magic!, Monster Legends, Toon Blast, Top Eleven, Toy Blast, Two Dots, Words With Friends and Zynga Poker.
Zynga is also an industry-leading platform that can optimize programmatic advertising and profitability with Chartboost. Zynga is headquartered in California, with locations in North America, Europe and Asia.
Rollic is an Istanbul-based game developer and publisher founded in December 2018. The company focuses on free-to-play hyper-casual games for iOS and Android. Rollic products include Arrow Fest, Blob Runner 3D, Fill The Fridge!, Go Knots 3D, Hair Challenge, High Heels!, Onnect – Pair Matching Puzzle, Parking Jam 3D, Queen Bee, Tangle Master 3D and Text or Die.
Side note: Rollic crosses the 2 billion download mark.
Popcore’s commitment to experimentation and agile development is matched by the values and processes that guide Rollic. I’m excited to welcome the company into our family. The merger will create more gaming opportunities. In addition, our user base with Popcore will be a great mix of new players and long-term users.Burak Vardal, CEO of Rollic
The company is committed to creating massively compelling games and developing an ecosystem of developers in the gaming industry. Zynga acquired Rollic in October 2020.
Popcore Studios is a Berlin-based game developer founded in 2018. The company specializes in free-to-play promotional games for iOS and Android. Popcore was included in the Top 10 Berlin startups and 100 European startups, according to wired.com. The developer created popular games such as Parking Jam, Pull the Pin, Scavenger Hunt and Tap Away, which have been downloaded 500 million times on iOS and Android.
Our teams rigorously test the games they develop based on deep data analysis. Popcore games balance the accessibility of hyper-casual products with the long-term engagement of casual games. This deal will combine our ad-driven mobile free-to-play games brand with Rollic’s global marketing expertise and Zynga’s history.Johannes Heinze, Co-Founder of Popcore
Popcore aims to create games that define the genre and have mass appeal and long-term engagement. In terms of the ecosystem, the company facets talent and provides the tools and support to succeed. Popcore is headquartered in Berlin and has 150 people who design, test and develop games.