Playrix became a co-owner of AppQuantum, a publisher known for mobile games Gold & Goblins, Dragon Champions and Idle Evil Clicker. According to Forbes, the amount of the deal wasn’t disclosed, and AppQuantum retained a controlling stake. The current deal is Playrix’s first investment in an independent publisher.
The cooperation between the companies involves an exchange of knowledge in marketing, production and analytics of mobile games, the companies said in a joint press release.
Playrix co-founder Dmitry Bukhman calls AppQuantum “one of the strongest” publishers of mobile games in the world with “unique” expertise in projects that combine in-game purchases and advertising monetization.
I hope that our cooperation will help them further strengthen their position and continue their impressive growthDmitry Bukhman, co-founder of Playrix