Pangle is the ad network of TikTok for businesses. The platform to attract and monetize users is now available in the following countries: Australia, New Zealand, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, and Lebanon.
Game makers, developers and publishers will now take advantage of high traffic to grow their mobile business in twelve new markets: Australia, New Zealand, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain and Lebanon.
Pangle is a mobile advertising platform that enables global app developers to maximize revenue through TikTok For Business advertising demand in the Asia Pacific, the Middle East and North Africa, Central and Eastern Europe, and Latin America.
The platform helps advertisers reach a global audience engaged in a network of premium mobile apps.
In addition to monetization and UA services, Pangle has also released several reports that explore data from mobile gaming markets. In May 2022, the company worked with experts at Newzoo to release information on mobile game genres, «Hyper-casual: Comparing and contrasting Eastern and Western markets». This is the first of several reports the two companies have devoted to mobile game genres.
The report looks at differences in game design and strategies to attract, retain and monetize users between the top mobile games in the US, UK, Japan and South Korea.
Pangle also hinted that services would be available in even more countries soon.