Today more and more companies are betting on hyper-casual game development. Thanks to the accessibility and intuitive UX of game engines like Unity and Unreal, small and large studios are putting creativity into game projects and catering to both mainstream and niche interests. Douglas Borghese, the author of the AppLovin blog, explains in this article what this choice is based on.

Side note: How to make hyper-casual games an advertising environment for a brand.

Today, hyper-casual and casual games top the list of popular genres. At the same time, a relative newcomer to the gaming industry, this exponentially growing genre is particularly active on mobile devices.

So why has hyper-casual game development become so popular, not only for game fans themselves but also for mobile developers and publishers?

Mobile games are global

The first reason hyper-casual games have become a cultural hit is the devices gamers play on smartphones and tablets. Mobile devices have quickly become more than a means of communication.

Thanks to constant development and innovation in mobile hardware, phones and tablets have more graphics capabilities than ever before. Mobile devices are used everywhere today, which is why 71% of the audience of hyper-casual games are mobile gamers.

Low entry threshold into the industry

Casual games are intentionally made simple to play and enjoy at their leisure: in the middle of commercials, during commutes, breaks, queues and so on.

Since the pandemic, users have devoted more free time to games than ever. Work has become more remote, and gaming and video chatting are commonplace. Not surprisingly, these conditions have spurred the popularity of casual games.

Ease of development

Mobile gamers play 20 minutes per session and three games daily, so companies have little time to meet this demand.

Concept testing and hyper-casual game development are lightning fast thanks to minimalistic mechanics systems and level design: releasing a trailer to gauge interest, developing a game that consumers will be interested in, and setting up monetization quickly, which is more accessible.

Monetization options

A hyper-casual game doesn’t require a lot of resources to create an app that generates revenue. Because of these games’ instant playability and replayability, users are constantly attracted and stay in fun over and over again.

Through fun and engaging commercials, hyper-casual studios increase gaming enjoyment, build audience trust, and keep gamers returning for more games.