Not long ago we published a curious study by AppMagic, in which we discussed mobile games inspired by social media trends. Today we’re going to continue the discussion and analyse what social media trends inspired mobile hyper-casual game developers based on the second AppMagic article.

A side note: Mobile games influenced by social media trends

Phone Case DIY style mobile games

A trend called Phone Case DIY has racked up a respectable 4.8 billion views on TikTok. Mobile games with this theme can be found strolling through app shops, but only Crazy Labs‘ game of the same name has racked up nearly 203 million downloads since 2020. Its closest competitor is separated by 65 times fewer downloads.

Mobile games

Tie-Dye trend

Tie-Dye has racked up 148 million views on social media, which of course, although less than the previous position, does not give you the right to refuse to put it on this list. Crazy Labs’ Tie-Die came close with its 147 million downloads, which could have made the game more popular than the trend game itself (as paradoxical as it may sound). The gap to its nearest competitor is 300 times greater than its number of downloads.

Creating desserts trend

Creating desserts is one of the most popular TikTok trends, which has generated a total of 15 billion views. The game of the same name from the most prolific publisher Crazy Labs has racked up nearly 70 million downloads since last spring, a colossal figure that has been achieved in less than a year.

Pop It trend

Oh yeah, don’t you think, the most popular trend of summer 2021 couldn’t have passed this list by. How many views this hashtag has on social media I don’t think even the developers themselves know. With games, however, things are more transparent. Fidget Toys Trading: Pop It 3D, a hyper-casual simulator from FreePlay, has generated 110 million downloads.

Marking the road

The idea is simple: people paint asphalt on road markings in car parks or along roads. This TikTok search has 455.5 million views, and while the trend may seem a little unusual, we can still see several games that have taken inspiration from it. Park Marks by Supersonic tops the list. The game peaked three months after its release and has reached almost 8 million downloads.

As we can see, the conclusions drawn in the first part of this series are confirmed: the connection between the creation of hyper-casual games and the trends set by social networks is enormous. Developers literally draw their inspiration and ideas from them, but only individual members of this mobile gaming genre are destined for success.

 933