Miniclip will acquire Sybo, maker of the smash mobile gaming hit Subway Surfers. In an interview with GamesBeat, Sybo CEO Mathias Gredal Nørvig and Miniclip CEO Saad Choudri gave their views on the future of the companies.
The move is a sign of consolidation in gaming, and it comes on the eve of the 10th anniversary of the launch of Subway Surfers. The game has become an evergreen title that has had more than three billion downloads since 2012.
What’s really important for us is finding a partner who saw where we wanted to go and could enable our journey there.Mathias Gredal Nørvig, CEO of Sybo
Overall, Miniclip will have something like 70 million daily active users, Saad Choudri, Miniclip’s CEO, in an interview with GamesBeat.
Miniclip’s numbers, by the way, are now bigger than Roblox’s, thanks to Subway Surfers.
Sybo is one of the jewels of the mobile gaming industry in terms of an IP generated from a mobile-first game. There are just a handful of those, like Angry Birds, and as a single game we know Subway Surfers is the biggest. We prioritize audience engagement as our No. 1 thing, and our entire vision and purpose is to be the world’s most popular games company. That is achieved squarely by what Sybo and the team are doing now with Subway Surfers.Saad Choudri, CEO of Miniclip
Sybo got its start in 2010, founded by Danish animation school graduates Sylvester Rishøj Jensen and Bodie Jahn-Mulliner. Their short film gave birth to Subway Surfers, which they further co-developed with Kiloo, a Danish games publisher.