League of Legends: Wild Rift is a mobile adaptation of the popular computer game League of Legends by Riot Games. It is a multiplayer online arena (MOBA), and since its launch, it has attracted many League of Legends fans. Data.ai goes into detail in this article.
Since launching in October 2020, League of Legends: Wild Rift has brought in more than $750 million. The game launched as a regional open beta in Asia-Pacific (APAC) markets such as Japan, South Korea and Southeast Asia and was released in March 2021 in the Americas, Europe and the Middle East. In China, the game was released in early October 2021, followed by a seven-fold increase in consumer spending.
One of the critical reasons for the game’s success in the mobile market is the preservation of crucial game mechanics and a thoughtful revision of the control system for mobile devices.
League of Legends: Wild Rift offers the same familiar MOBA mechanics as the PC original: champion characters and a player development system. The controls have been simplified, and the game rules have been optimized for mobile devices.
This makes the game accessible to new users who haven’t played the original PC and hardcore fans who play on the road or away from home computers.
Monetization Analysis in Wild Rift by Data.ai
League of Legends: Wild Rift uses popular monetization mechanics in the MOBA genre: in-app purchases and subscriptions. Most mobile MOBA games also offer innovative ways to attract players – even those who do not pay money directly: access to premium items through participation in daily missions, quests, and special events.
The «gacha» mechanic deserves special attention. The game has created a «Poro Chest», which offers exclusive rewards from a limited pool. After a while, items are removed from this pool once received.
This gives players an understanding and insight into the types of prizes available and encourages regular activity as players keep returning to the game, increasing engagement and overall consumer spending.
Side note: Data.ai report for the second quarter of 2022.