The Indian gaming market continues to evolve and is showing dynamic growth. Newzoo said in a blog post that by the end of the year, there would be 373 million gamers in the country, 91% of whom are mobile users.
Today, the Indian gaming market has 373 million gamers, 91% of whom play on mobile devices. This makes it the second largest gamer market in the world. Newzoo predicts the Indian mobile gaming market will generate $2.2 billion in revenue in 2022.
To analyze the market, Newzoo partnered with the analytics platform MAAS. The report explores two metrics — Real Money Gaming (RMG) and non-RMG, to understand which companies analyzed the behaviour and preferences of Indian mobile gaming users.
Side note: Spanish gaming market report from Newzoo.
The Newzoo report also provides actionable insights into how advertisers are taking advantage of mobile gaming opportunities.
Here are the main points to watch out for:
- Real Money Gaming brought in half of the market’s revenue in 2021;
- Mobile games published by indie publishers averaged 525,000 downloads;
- The average Retention D1 of mobile casual and hyper-casual games is 30%. Midcore games – 25%. Average Retention D30 is 3% and 1%, respectively.
The report also looks at gamers’ motivations and behaviour, game benchmarks for advertisers, tips for advertisers on attracting the attention of Indian mobile gamers and upcoming trends in the Indian mobile gaming market. You can read the report in detail here.