Bidstack, an in-game advertising and game monetization platform, has raised $11 million in a new funding round. That brings the company’s total budget to $42 million.

The global in-game advertising market is projected to grow 11% annually through 2030 from an estimated $7.6 billion. This figure represents under 1% of the $850 billion global advertising market.

Side note: Amber Studios receives a $20 million investment.

Bidstack allows brands to advertise in games while preserving the in-game experience. These branded opportunities range from on-track banners and billboards in the city to LED scoreboards on the field, skins or other contextually relevant locations in the meta-universe.

About Bidstack

The company has over 80 employees in five international offices and has the infrastructure and professionalism to take advantage of the vast in-game advertising opportunities in the U.S. market.

Bidstack has already run in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne and Doritos and works with the world’s leading game publishers such as Codemasters and TakeTwo Interactive.

I am pleased to announce that the company has received its first strategic investment from Irdeto B.V. Irdeto is part of the Multichoice Group and is one of the world’s leading cybersecurity companies. Irdeto’s positioning in gaming and entertainment will provide many opportunities for further collaboration as strategic partners.

James Draper, Founder and CEO of Bidstack