Typically, game developers try to draw attention to their projects through face-to-face communication, for example, at various industry events. Presenting your product is always difficult, but we will try to give some tips to help you.

Present your team correctly

Share your team’s story so the publisher can get to know you better. Where do you live? How many people are on your team? What is your team structure (number of developers, designers, etc.)? How long have you been in the gaming industry? Some studios have been doing hyper-casual games for only a few months, but they have a lot of experience in other genres. This is important and needs to be shared.

Be clear about your expectations

Are you looking for a PPP (Prototype Fee), Fixed Monthly Payment or RVS (Revenue Share) deal? Maybe you need feedback on the game, or are you collecting process information from all publishers to understand this market? Be clear about what you are looking for.

Show your flexibility

It is essential to show that you can understand and adapt to the publisher and its principles. Working with a publisher is a team effort. So be prepared to show that you are a good team player.

Share your best games/projects

It would also be very appropriate to share some basic in-game analytics. If you don’t have published games or games in soft launch mode, share a video of the projects you’ve worked on and explain why it might be attractive to a publisher. Maybe it’s some trendy theme or new mechanics, art, gameplay? Or have you tested the game internally and got a good CTR/CPI? Share everything that makes your game stand out.

Know your strengths

Be it physics games, ASMR, art or something else — show what you are good at. Sometimes publishers are looking for game studios with specific skills and experience. If you have any strengths, they will be more interested in your team than in other studios. So don’t be shy and speak out loud about your best sides.