Moonee is a developer and publisher of hyper-casual games with over 200 million downloads. The company’s portfolio includes hits such as Square Bird, Idle Streamer, Makeover Run and Monsters Gang. With in-app bidding, an advanced ad scoring method where mobile publishers can auction their ad assets, the company has managed to achieve very good metrics.
We talked to Gabriel Oltartz, Head of Development at Moonee, and learned how they used in-app bidding.
How does in-game monetization look like in Moonee?
In-game monetization at Moonee focuses on advertising – specifically, ads, rewards, and banners. This is why it was imperative to find a solution to maximize your ad revenue potential.
The company maximizes project potential with Moonee’s Engine, however, in-game betting is the direction the industry is heading. In-app bidding increases competition between monetization partners and gives publishers an extra mile, which can be the difference between a good CPM or a bad CPM. In this highly competitive environment, leveraging in-app bidding to drive revenue and grow our business is imperative.
How did Moonee use in-app bidding to boost monetization?
The company started using in-app bidding on the ironSource app, and our eCPM and ARPDAU results were really promising.
The jump in revenue has largely been driven by intense in-app bidding competition within ironSource’s apps – they have numerous bidding networks and can really boost ad demand. In particular, the addition of the Vungle bidding network as part of the alpha test has performed particularly well, helping to stimulate competition and effective CPM. Vungle’s performance exceeded all expectations, increasing its voting share by 28%.
Apart from increased ARPDAU and eCPM, were there any other benefits of using the ironSource rate solution?
Moonee found that, in addition to enhancing KPIs, bidding also freed up the time the company was spending on waterfall optimization. With ironSource’s intuitive interface, the team can focus on key tasks rather than trying to understand the platform.
In-app bidding allows publishers to get the most out of the opportunity and get the best value for their content.
Aside from the platform, how did you work with the ironSource team?
The team was very impressed with ironSource’s communication and service. In this fast-paced industry, connectivity and accessibility are critical to success. ironSource is very professional and responds quickly to inquiries. It is important for Moonee to know that there is someone with whom to discuss any issue or issue.