The game first launched in December 2020 and the largest download markets include India, the United States, Brazil, Russia and Mexico. It took the game 11 months to break the 100 million download mark.
High Heels has successfully established its place in the global mobile gaming industry and in the hyper-casual gaming industry. In fact, we can see that the game, which has reached 100 million downloads, has generated a lot of good responses from players around the world.
High Heels ranked third among the world’s most downloaded hyper-casual games in the first half of 2021 and sixth among all games, regardless of category. Building on its success in the first half of 2021, High Heels has been able to become the # 1 hyper casual game in the US, Canada, UK and Australia. We wrote about this in our article.
Last May, Zynga decided to partner with Kenneth Cole, one of the top brands in the fashion world, to celebrate a month of pride with High Heels players. Through this collaboration, Kenneth Cole’s 2021 collection debuted in the game.
This collaboration also shows that the new iconic street style of a well-known brand like Kenneth Cole was first introduced in a mobile game. The topic of collaboration attracted more players to High Heels and delighted the already playing users.