It’s time to take stock of the global mobile gaming market results for 2022. The market has seen tremendous growth in the outgoing year, and HC.Games summarises the results based on reports from Newzoo, Azur Games, Data.ai, and AppMagic.
2022 was a very busy and exciting year for the gaming industry, with a wide range of new releases and announcements that kept players busy. As the industry continues to evolve, and we will see more exciting developments in the coming months, years to come.
Global mobile gaming market results for 2022 in detail
In a report by Newzoo, the company analysed the gaming market for the year 2022. The company reports that the games market will be worth $184.4 billion, down 4.3% from 2021.
Newzoo estimates that the industry will have a turnover of $184.4 billion in 2022, down 4.3% from 2021. During the pandemic, there was an increase in users and revenues for the gaming industry, but in 2022 many companies saw revenues decline due to the normalisation of the market.
Mobile gaming will remain the most profitable sector of the industry, generating $103.1 billion, or 48.8% of total revenue. This decline is due to several factors, such as the emergence of competing platforms: VR gaming will grow at a compound annual growth rate of 44% to reach $3.2 billion by 2024.
Data.ai talked about the global mobile gaming market in 2022. Despite last year’s downturn, the mobile games market continues to grow. Analysts predict that the downward trend in mobile gaming revenue will continue in 2023. Games will earn $107 billion – 3% less than what will be earned in 2022.
But changes to marketplace privacy policies and app blockchain have led to lower engagement. Despite this, mobile gaming still accounts for 61% of consumer spending on apps.
In the first six months of 2022, 30 billion games were downloaded. The majority of downloads came from Google Play.
Data.ai notes that Apple’s abandonment of IDFA and the launch of ATT for ad targeting have led to Google Play becoming the platform of choice for testing and launching new games.
Mobile ad spending will continue its upward trajectory to reach $362 billion. Growth will be 7.5% year-on-year, up from 14% from 2021 to 2022 and 22.9% from 2020 to 2021.
Azur Games reported that the mobile games market was in for a period of stagnation after growth in the pandemic, but now some analysts are predicting a year-end market decline of more than 6%.
The company has analysed the game genres. Despite the decline, io, scrollers and runners are generally at the top of the list. Idlers, on the other hand, are showing strong growth in terms of inapps (as well as installs), which is a good sign for games in this genre coming in the near future. The popularity of hybrid genres will grow, as will the share of inups in monetisation.
AppMagic and Storeglide
HC.Games, together with AppMagic and Storeglide, presented monthly reviews of hyper-casual games for the month. We covered the most interesting and profitable games. All articles on this topic can be found on our website.
More gaming market milestones for 2022
- Unity has announced a strategic partnership with Microsoft to expand free-to-play support for Windows 8 and Windows Phone 8 platforms and is opening Xbox One support for Microsoft Studios’ developer partners.
- In November 2022, ironSource announced the completion of its merger with Unity. The company announced this on its official blog.
- Microsoft almost bought Activision Blizzard Inc. for $68.7 billion in cash!
- Genshin Impact, MiHoYo’s first mobile game, has reached a new spending record. SensorTower reports that mobile gamers have spent $3.7 billion on the game in its first two years on the market.
- Take-Two Interactive has completed its acquisition of Zynga Studios following shareholder approval.
China is home to a large and dedicated gaming community, and its mobile gaming market is the largest in the world. Other Asian countries such as South Korea and Japan also have significant mobile game markets.
However, the mobile gaming market is not limited to Asia. North America and Europe also have large and established mobile games markets, and the industry is growing in other parts of the world as well.
Overall, the global mobile gaming market is a dynamic and rapidly growing industry, and is likely to continue to grow in the coming years as more and more people around the world purchase smartphones and discover the joy of mobile gaming.