Remarketing in the privacy era

31.05.2023

Is rich user segmentation still important in 2023? How can marketers improve it using AI? What is remarketing in the privacy era generally? Appsflyer will help...

31.05.2023

Audiomob partners with Digital Media Service to expand into MENA

30.05.2023

Audiomob partners with Digital Media Service, which aims to leverage the expertise and capabilities of both companies to expand its influence in the MENA market....

30.05.2023

About monetisation in free-to-play mobile games

30.05.2023

The market for mobile gaming is growing and developing relentlessly, and in the next few years it will be even more competitive for PC and consoles. It has a...

30.05.2023

Entravision acquired BCNMonetize

26.05.2023

Entravision acquired BCNMonetize, a global mobile app marketing company headquartered in Barcelona. A side note: Xsolla and YouAppi partners to support game developers...

26.05.2023

Xsolla and YouAppi partners to support game developers

25.05.2023

Xsolla and YouAppi are launching a full partnership that will address the specific needs of the gaming market by offering retargeting campaigns that help developers...

25.05.2023

User acquisition as a new frontier in game development

Mobile F2P is still alive – and nothing will change that. The mobile gaming market has changed dramatically, and to stay on top of it, you have to resort...

22.05.2023

Mobile app marketing trends: SocialPeta report

SocialPeta has published a new report reviewing mobile app marketing trends as of early 2023. Almost 93% of advertisers used new marketing creatives in the first...

11.05.2023

App Radar launched OpenAI integration – Ad Copy Generation

21.04.2023

App marketing and analytics platform App Radar has launched a further OpenAI integration, Ad Copy Generator, enabling marketers to create effective...

21.04.2023

Any Order Funnels vs. Closed Funnel Analysis

19.04.2023

First off, I’m Cameron Hozouri, CEO and Co-Founder of ByteBrew, an all-in-one game analytics platform where we give developers all the tools they need to go...

19.04.2023

VentureBeat Lab and Xsolla announce partnership

21.03.2023

VentureBeat Lab and Xsolla platforms have announced a partnership. The event will cover various gaming events, live interviews and coverage of the latest trends...

21.03.2023

Digital Turbine launches Gameshub on UScellular

17.03.2023

Global mobile app promotion leader Digital Turbine launches its new software called GamesHub, a highly curated premium app discovery environment designed to provide...

17.03.2023

App Radar integrates AI to simplify advertising processes

14.03.2023

The App Radar integrates OpenAI tools into its workflow to make it easier to analyse user feedback, as well as to better understand player sentiment. A side note:...

14.03.2023

Playable Ads – the most profitable advertising format in 2023

04.03.2023

According to Liftoff’s data, playable ads is the most profitable advertising format of mobile games available, based on CPI. A side note: Where mobile games...

04.03.2023

Ironsourse’s guide to improving in-game purchase rates

27.02.2023

Diversifying your in-app monetisation strategy is becoming a major challenge for mobile game developers. To avoid lucrative gaps, we suggest you read Ironsourse’s...

27.02.2023

Game Developers: Now is the Time to Reexamine Your Revenue Models

16.02.2023

With the App-ocalypse still fresh in our memories, we’re all feeling a little worn out from the mad scramble. But changes keep coming at us at a rapid rate...

16.02.2023

In-game advertising in 2023: Anzu’s guide

14.02.2023

Technology and games have evolved rapidly in recent years. To stay afloat, developer studios need to diversify their revenue streams. Anzu’s guide will...

14.02.2023

Mastercard and Xsolla team up to improve in-game payments

11.02.2023

Mastercard and Xsolla start a partnership to improve the in-game payment system. A side note: Xsolla partners with Adikteev to accelerate game monetization Among...

11.02.2023

Meta lost $13.7 billion on Reality Labs

08.02.2023

Meta lost $13.7 billion on Reality Labs, the financial results for 2022 show. By the way, the situation was slightly better in 2021, with losses of just over...

08.02.2023

Where mobile games will be promoted in 2023?

31.01.2023

Mobile games are constantly and rapidly evolving. The Covid-19 era, global crises, and the growing popularity of remote work have led to mobile games having an...

31.01.2023

Anzu takes out a patent on ad-tracking technology

20.01.2023

In-game ad sales company Anzu has secured a patent for its pioneering development in tracking ad visibility in 3D environments. The company announced this on...

20.01.2023