Remarketing in the privacy era
Is rich user segmentation still important in 2023? How can marketers improve it using AI? What is remarketing in the privacy era generally? Appsflyer will help...
Audiomob partners with Digital Media Service to expand into MENA
Audiomob partners with Digital Media Service, which aims to leverage the expertise and capabilities of both companies to expand its influence in the MENA market....
About monetisation in free-to-play mobile games
The market for mobile gaming is growing and developing relentlessly, and in the next few years it will be even more competitive for PC and consoles. It has a...
Entravision acquired BCNMonetize
Entravision acquired BCNMonetize, a global mobile app marketing company headquartered in Barcelona. A side note: Xsolla and YouAppi partners to support game developers...
Xsolla and YouAppi partners to support game developers
Xsolla and YouAppi are launching a full partnership that will address the specific needs of the gaming market by offering retargeting campaigns that help developers...
User acquisition as a new frontier in game development
Mobile F2P is still alive – and nothing will change that. The mobile gaming market has changed dramatically, and to stay on top of it, you have to resort...
Mobile app marketing trends: SocialPeta report
SocialPeta has published a new report reviewing mobile app marketing trends as of early 2023. Almost 93% of advertisers used new marketing creatives in the first...
App Radar launched OpenAI integration – Ad Copy Generation
App marketing and analytics platform App Radar has launched a further OpenAI integration, Ad Copy Generator, enabling marketers to create effective...
Any Order Funnels vs. Closed Funnel Analysis
First off, I’m Cameron Hozouri, CEO and Co-Founder of ByteBrew, an all-in-one game analytics platform where we give developers all the tools they need to go...
VentureBeat Lab and Xsolla announce partnership
VentureBeat Lab and Xsolla platforms have announced a partnership. The event will cover various gaming events, live interviews and coverage of the latest trends...
Digital Turbine launches Gameshub on UScellular
Global mobile app promotion leader Digital Turbine launches its new software called GamesHub, a highly curated premium app discovery environment designed to provide...
App Radar integrates AI to simplify advertising processes
The App Radar integrates OpenAI tools into its workflow to make it easier to analyse user feedback, as well as to better understand player sentiment. A side note:...
Playable Ads – the most profitable advertising format in 2023
According to Liftoff’s data, playable ads is the most profitable advertising format of mobile games available, based on CPI. A side note: Where mobile games...
Ironsourse’s guide to improving in-game purchase rates
Diversifying your in-app monetisation strategy is becoming a major challenge for mobile game developers. To avoid lucrative gaps, we suggest you read Ironsourse’s...
Game Developers: Now is the Time to Reexamine Your Revenue Models
With the App-ocalypse still fresh in our memories, we’re all feeling a little worn out from the mad scramble. But changes keep coming at us at a rapid rate...
In-game advertising in 2023: Anzu’s guide
Technology and games have evolved rapidly in recent years. To stay afloat, developer studios need to diversify their revenue streams. Anzu’s guide will...
Mastercard and Xsolla team up to improve in-game payments
Mastercard and Xsolla start a partnership to improve the in-game payment system. A side note: Xsolla partners with Adikteev to accelerate game monetization Among...
Meta lost $13.7 billion on Reality Labs
Meta lost $13.7 billion on Reality Labs, the financial results for 2022 show. By the way, the situation was slightly better in 2021, with losses of just over...
Where mobile games will be promoted in 2023?
Mobile games are constantly and rapidly evolving. The Covid-19 era, global crises, and the growing popularity of remote work have led to mobile games having an...
Anzu takes out a patent on ad-tracking technology
In-game ad sales company Anzu has secured a patent for its pioneering development in tracking ad visibility in 3D environments. The company announced this on...
