About monetisation strategies in mobile games


It is impossible to imagine modern gamedev without monetising certain games. Thanks to the fierce competition on the market, developers and marketers are creating...


5 ways of using AI in mobile game development

The use of AI in mobile game development is becoming increasingly popular, with many tools being created, while developers are increasingly experimenting with...


Remarketing in the privacy era


Is rich user segmentation still important in 2023? How can marketers improve it using AI? What is remarketing in the privacy era generally? Appsflyer will help...


Audiomob partners with Digital Media Service to expand into MENA


Audiomob partners with Digital Media Service, which aims to leverage the expertise and capabilities of both companies to expand its influence in the MENA market....


About monetisation in free-to-play mobile games


The market for mobile gaming is growing and developing relentlessly, and in the next few years it will be even more competitive for PC and consoles. It has a...


How to prepare your game for investors and publishers

Finding the right publisher or investor is very important for independent game developers. Investors and publishers can provide the connections and expertise...


Entravision acquired BCNMonetize


Entravision acquired BCNMonetize, a global mobile app marketing company headquartered in Barcelona. A side note: Xsolla and YouAppi partners to support game developers...


Xsolla and YouAppi partners to support game developers


Xsolla and YouAppi are launching a full partnership that will address the specific needs of the gaming market by offering retargeting campaigns that help developers...


Speed up your prototyping: 6 game design tools by Supersonic

Speeding up your prototyping phase is the key to getting your game up and running before someone else creates a similar game. This will help to solve all problems...


Why we’re excited about AI at Unity

We believe that the world is a better place with more creators in it. Many companies have been working both internally and with partners for years to explore...


User acquisition as a new frontier in game development

Mobile F2P is still alive – and nothing will change that. The mobile gaming market has changed dramatically, and to stay on top of it, you have to resort...


Mobile app marketing trends: SocialPeta report

SocialPeta has published a new report reviewing mobile app marketing trends as of early 2023. Almost 93% of advertisers used new marketing creatives in the first...


How Star Wars Revolutionized the Gamedev Industry

In a galaxy far, far away, a monumental force emerged that would forever change the landscape of the game development industry. Since the release of the original...


“Text2Emotes” – Kinetix AI technology

Kinetix, the AI startup bringing emotes to video games and virtual worlds, today announces ‘Text2Emotes’: generative AI technology that heralds a new era...


WePlay Ventures has launched an accelerator program for gaming startups

WePlay Ventures launched Europe’s largest acceleration program for gaming startups. According to Business Wire, game studios will be trained in various...


How to find a publisher for mobile games?

How to find a publisher for mobile games who will bring your project to the top? Mobile games have become a billion-dollar industry, so it’s unsurprising...


App Radar launched OpenAI integration – Ad Copy Generation


App marketing and analytics platform App Radar has launched a further OpenAI integration, Ad Copy Generator, enabling marketers to create effective...


5 tips for creating a portfolio for a mobile game developer

If you want to become a mobile game developer, having a solid portfolio is essential. Your portfolio is the first impression you will make on potential employers...


Any Order Funnels vs. Closed Funnel Analysis


First off, I’m Cameron Hozouri, CEO and Co-Founder of ByteBrew, an all-in-one game analytics platform where we give developers all the tools they need to go...


How to become a mobile game developer?

How to become a mobile game developer? Have you ever thought about it? If yes, then this article is for you. With the growing demand for mobile games, many aspiring...