Gadsme, a company specializing in monetizing advertising, recently announced the launch of a new format, audio advertising. In addition to the expansion, the company has developed its first SDK, which supports display and video ads in-game and audio offers.

Gadsme ads are designed to be less intrusive, more respectful of users, and directly help the gameplay. Thanks to this step, the company’s SDK offers ads regardless of the format that does not disrupt gameplay.

In-game advertising is becoming popular in the industry, with Allied Market Research predicting that the industry will be worth $17.5 billion by 2030, an 11% increase from 2022. The company was the first to introduce clickable in-game ads for both direct advertising and programmatic demand.

Today, the audio advertising industry is valued at $200 million and will grow by another $50 million over the next four years.

More about the new type of advertising from Gadsme

The company is introducing two formats of in-game audio ads: variable audio ads and reward-based audio ads. However, they will add a third additional format, 3D audio ads, which are triggered based on location. Players who fall within a given range will run non-intrusive ads. Gadsme hopes that offering rewards for these ads will boost conversions.

To save advertisers’ budgets, only phones not turned off are counted as impressions.

The company has experienced tremendous growth over the past six months, and partners, who are very happy with our stable in-game ad product, kept asking if we were preparing to launch audio ads. So, in two months, the team created a unique solution. The new SDK update means that developers will directly integrate different audio ads into games.

Guillaume Monteux, CEO and co-founder at Gadsme

To support the growth of the new format, Gadsme has partnered with Targetspot, a provider of audio ads for podcasts and radio.

Side note: 89% of publishers monetize apps with in-game advertising.