Flexion Mobile, an Android game distributor, has launched a CPI service that allows game developers to target users on TikTok, which works similarly to automatic ad buying.

Using Flexion Mobile’s new service, Audiencly, an influencer marketing agency, translates up to 7,000 TikTok users.

Liteup automatically connects developers with opinion leaders through a mobile app. When authors sign up for Liteup, they provide their TikTok subscriber data and the type of content they create, allowing developers to identify a target audience for outreach.

TikTok has the potential to reach a new generation of players, so developers need to include influencers on the platform in the marketing mix.

Adrian Kotowski, CEO of Audiencly

The app-based service tracks subscribers from registered TikTok authors, charging advertisers only when a new user installs the game.

What makes TikTok so unique?

This video-sharing platform is a fast-growing social network and will reach 1.5 billion monthly users by the end of 2022. More specifically, that’s the number of Generation Z users – people between the ages of 10 and 25 who will view the advertised product or service. According to Newzoo, in 2021, 80% of Generation Z will play games.

Expanding services for game developers is Flexion’s primary goal.

Jens Lauritzson, Flexion CEO

Flexion Mobile acquired Audiencly in March for $10.4 billion and bought back 100 per cent of the company. The android game distributor had previously invested in Liteup Media and purchased an initial 20% stake in the influencer marketing startup. Through marketing, the company aims to create new revenue and user engagement opportunities for mobile gaming partners.

Side note: TikTok is testing HTML5 minigames.