A new ISFE study that focused on the mobile gaming industry in Europe found that 52 per cent of the population between the ages of 6 and 64 play games.

The average age of gamers in Europe is 31.3 years old, and 76% of gamers are over 18. Gamers in every age demographic play more games today than in 2020. This is partly the result of a pandemic of people looking for new entertainment.

Among survey respondents, gamers 45-64 years old made up 24%, making this demographic the largest group. Then comes the 15-22-year-old group at 22%, and players from 35-44 made up 16%.

Mobile devices continue to dominate

Mobile devices appeal more to gamers, with 63% of respondents playing on smartphones or tablets. Consoles follow them at 54%, and PCs at 52%.

47.8% of European gamers are women, with an average age of 32. Women make up 52.8% of gamers who play on smartphones, highlighting this group as the primary consumers of mobile gaming in Europe.

78% of gamers play at least one hour each week. On average, gamers play 9 hours per week.

Puzzle games are the most popular genre for both sexes, played by 20% of men and 26% of women. Trivial games are followed by 12% and 16%, and word games by 11% and 16%, respectively.

Apps accounted for 45% of gaming revenue for the year, up from 2020. Online gaming revenue was 36%, down four per cent from last year, and physical gaming revenue was down 1% at 19%.

Side note: Analysis of the Australian mobile market by data.ai

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